McCall’s Magazine: October 1945

One of my recent  finds of particular interest to vintage enthusiasts and fashion history nerds is this McCall’s Magazine from October 1945.

McCall's Magazine October 1945

McCall’s Magazine October 1945

McCall's Magazine: October 1945 (Inside front cover)

McCall’s Magazine: October 1945 (Inside front cover)

It’s an interesting time capsule of the ideas being promoted to women at the tail end of World War II. There is a heavy emphasis on products and stories surrounding homemaking, new labour saving technologies, and being soft and feminine for your man.

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

There are also a lot of short stories – all with a romance theme.

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

Don’t wait to get hitched! This infographic warns of your waning chances at marital bliss.

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

Wartime shortages are still evident by the ads and recipes for thrifty options.

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

Of course there are plenty of new fashions – and wartime ‘make d0’ ideas.

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

McCall's Magazine: October 1945

McCall’s Magazine: October 1945

Hope you’ve enjoyed a peek inside this 60 year old gem. It’s pretty amazing that these ‘disposable’ things survive to give us a glimpse into the past.

~ Heather

One Response to McCall’s Magazine: October 1945

  1. kristine says:

    Saw your post in the vintage group on FB. Thanks for sharing. I enjoyed every page. 🙂
    Kristine-

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